Coop Trading develops and source Private Label products for our Private Brands Xtra, Coop and Änglamark. Nationwide, the Coop organization covers more than 4000 retail shops in the Nordic countries and our products reach more than 13 million consumers.

Coop Trading develops and source products for the following retail chains (among others):
SuperBrugsen, Irma, Kvickly, Fakta, Coop Närä, Coop Konsum, Coop Extra, Coop Mega, Prisma, etc.

Our Private Brand platforms:

Änglamark: Products characterized by being allergy and environmentally friendly and also organically produced.

Coop/Rainbow: Masterbrand which contains quality products that offer consumers value for money. Benchmark being the market leader.

Xtra: Pricefighter position, which holds strategically selected volume products with focus on low prices, and qualities benchmarking the discount sector.